Ten Years — and It Only Gets Better From Here

This year marks a momentous milestone for Paws and Effect. I’m amazed and gratified that I’ve been able to share cat advice and entertainment for 10 years. I never would have imagined when I began writing this column in 2003 that it would be going strong and growing faster than ever, a decade later. I’m justifiably proud of this, and I’m humbled that so many of you come to visit each week and share our posts for your friends to see.

Thomas rests on JaneA's lap as she works at the computer.

Thomas is always ready to “help” me write.

Ten years is a big deal. I’ve been writing Paws and Effect longer than I’ve held any paying job — and actually, enjoyed writing it a damn sight more than most paying jobs I’ve had. This site has outlasted relationships, and even the lives of a couple of its feline contributors.

But here’s something most of you don’t know: Paws and Effect exists because I lost my job.

In 2003, the post-9/11 economic crash caught up with my employer, a web design and educational courseware development company. As a designer and editor, my skills were not as “mission-critical” as those of the hardcore programmers, and I was one of two people (in an 8-person outfit) who got laid off.

Sinéad and Siouxsie as kittens

Sinéad and Siouxsie, the original Paws and Effect Gang, as kittens

Looking for a job after getting laid off is stressful even in the best of times, but when there are no jobs at all but you have to keep on applying for work in order to collect unemployment, it can really wear on your soul. I needed something to do in order to keep me from sinking into abject despair.

I’d been a hardcore cat lover for years. I bought every cat-related book I could get my hands on, and I learned tons of stuff about behavior and health issues by reading the work of some major luminaries in the field. I had befriended a veterinary homeopath, and we spent many afternoons talking about cats and holistic care. I applied what I’d learned to my own cats and found myself helping a lot of other people understand their cats better.

Siouxsie sits on a stack of papers on a desk

Siouxsie inspects my work, 2004.

While I was staring at my monitor, thinking about what I wanted to do with myself, my cat Sinéad hopped onto my desk. Our eyes met, and I had that classic “a-ha!” moment.

I started out really small. I was on LiveJournal a lot those days, and I asked my friends if they’d be interested in helping me out with a cat advice column. I asked them to write me with questions they had about their own cats, and I formed a LiveJournal account for Paws and Effect. That was the venue where I answered the first letters.

Then I approached a local news website and asked if they’d be interested in running Paws and Effect columns in their community contributors column. The editor said yes, and I began sending columns to them every two weeks.

Screen capture of the first version of Paws and Effect

This is what Paws and Effect looked like in early 2004. Sinéad is the cat at the top left, Siouxsie is at the top right, and Thomas is on the bottom right.

Six months later, the day after I got my last unemployment check and the day before I started my new job, I decided I wanted to create a website. I had the skills (and the software) because of my former job, and when I could afford to buy a domain name and hosting, that’s what I did.

The first iteration of Paws and Effect was a humble HTML site. The design changed a couple of times over the years, but it remained an HTML site until I became so overwhelmed with the sheer number of pages that I knew there had to be a better way. In 2006, I discovered WordPress and kludged my way through a very complex manual installation, thanking whatever angels were guiding me that I had enough tech skills on board to figure out how to do it on my own.

Sinead curled up in  Mama's lap

Sinéad “helps” me convert Paws and Effect into a WordPress site.

This launched a whole new chapter for Paws and Effect. Sites with dynamic content have much better search engine rankings, and I soon noticed Paws and Effect was climbing from the third or fourth page in a Google search to the second, and then to the first. Right now, the site is #6 if you search for the term cat advice. (It was #3 for a long time, but I got punked by the Bad Advice Cat meme, which now holds positions 3, 4 and 5.)

Three cats snuggle on the couch

Siouxsie, Dahlia and Thomas, 2010.

Paws and Effect has led me to some wonderful opportunities, including speaking engagements at national conferences and a steady freelance position as a contributor to Catster, a site almost as wonderful and cool as Paws and Effect. (The cats told me to say that. In my mind, Catster’s just as cool as Paws and Effect.)

Three cats on a cat tree

Siouxsie, Thomas and Kissy on the cat tree, summer 2012.

So, what’s coming up in 2013?

First, a big redesign of the site, as well as our e-mail newsletter and our Facebook and Twitter presence.

Secondly, we’re celebrating by giving stuff away! We’re going to have at least one giveaway per month throughout 2013. You should follow us on Facebook, Twitter or via our e-mail newsletter to find out what’s going on and when.

Thirdly, I’m going to be translating some Paws and Effect favorites, including the Dahlia Tells All memoir series and the Paws and Effect guides I currently sell as paper copies, into eBooks, which will be available on Kindle and other e-reader platforms.

A black cat sits on top of a cage row at the shelter.

Who’s this? You’re going to have to keep reading Paws and Effect to find out!

I’m sure there will be more big news as the year goes on. I’d love to have your support, and I’d love it if you can help me make connections that will enable me to live my dream of being able to do this work full-time. Things can only get better, and I hope you’ll stick with the Paws and Effect Gang and me as we move into a year of big changes and big celebrations.

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Comments

  1. June says

    Well done and Congratulations on your 10 years. I follow you faithful and have used some of your advise on my 6 kitty furkids. Thank You and may the next 10 be just as wonderful.

  2. says

    Congrats on the accomplishments! I learn alot from you about cats, about tech stuff, and WordPress – I guess you are paying it forward! Best of luck for many more years to come!

  3. says

    I loved reading your history JaneA! The best jobs are the ones we create from the heart, with a little feline supervision. We could never do it without them.

  4. says

    Congratulations! I hit my ten year anniversary last year. It is amazing how far the internet has come in that time isn’t it! Looking forward to what is to come for you.

  5. says

    Just wonderful!! Concats!! Funny, my blog was a result of my cats and unemployment too!! Without them, I don’t know where I would be today. Enjoy the journey – I look forward to all that you bring to the cat world.

  6. Linda says

    I was laid off from my job almost two years ago… I am still trying to figure it out. Congratulations on your success!

  7. Jilla says

    BELLLAAAA!!!

    Seeing your beautiful furry soulmates and seeing your history is so neat. I still get a little pang in my heart when I see or hear about Dahlia and Kissy, and i know it still does you. But I am so excited for your little family to have a wonderful 2013, and maybe even win something cool for my furballs! Hugs and headbutts to the Paws and Effect crew!

  8. says

    A BIG congratulations for 10 years of serving felines in such a wise and literate manner! I am actually celebrating 10 years at my blog this month too… time flies, doesn’t it? I am looking forward to all the exciting things you have planned over the next year… especially the “who” part! ;-)

  9. says

    Congratulations on your 10 year anniversary! That is a big milestone, and you must be so proud! Big hugs from me and my furry family :-)

  10. says

    Wow, what a great story. Writing about cats is indeed a whole lot more fun than the ‘regular work stuff’. Ten years shows a die-hard commitment to the felines. I look forward to seeing the upcoming changes in 2013.

  11. says

    Concatulations on your anniversary! 10 years is a long time to keep at anything. You are justifiably proud of what you’ve achieved. Wishing you 10 more years at least. And good luck with the new projects. Purrrrrrrrrrrrrrs.

  12. mishach says

    Congrats to all your wonderful articles, help and general work with your friends on this site. I ‘d miss paws and effects if I couldn’t receive them any longer. Good luck to you, happy new year and keep up your tireless work.

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